Digital Marketing and Google Analytics (Video)
The Leverage of Digital Marketing
There are different ways in which you can promote your law firm through multiple digital marketing and advertising channels. Digital marketing is a simple and affordable way to advertise your firm and boost your online visibility if done correctly.
Digital marketing isn’t any more limited to the larger companies with massive budgets.
It is essential in today’s world.
It enables us to target this growing audience of mobile consumers and make use of its powerful analytics and tools.
If you are a law firm and still believe Digital Marketing isn’t a huge thing, you will be sadly mistaken and possibly left behind.
It is common sense that any organizational marketing is essential to the success of a company whether online or offline and inside this digital world, digital marketing has become a must have for law firms both large and small.
Using Google Analytics for Law Firms
Unlike conventional ways of promotion, it is the best ways to improve the productivity of any business and tracking your outcomes can happen real-time in some cases.
In that case, it is better than the old school traditional forms of marketing, such as billboard and print marketing.
If done correctly, law firms can focus on local marketing which in most cases is cheaper than massive offline campaigns.
Location-based marketing is the upcoming major thing in social networking marketing.
Law firms must remember that successful social networking marketing isn’t just measured by the magnitude of a business’s fan base. If you have 5,000 followers on Twitter, does it matter if your engagement is low?
Now the real questions are:
- How would you know what to look for?
- How would you know what to change?
Take a look at this training video from Google Small Business as it focuses on Google Analytics.
Whenever we set this up for a client the first thing we try to guard against is overwhelm.
Although we work to manage this with our clients, we still feel it is important to understand what GA is all about and learn some of the reports the system has to offer. Take a look.