Do you have Control of Your Law Firm PPC Campaign?
Control over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWords accounts.Read More
Running PPC for Law Firms
PPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More
How Content Marketing Can Help Your Law Firm
Content Marketing for Law Firms Content marketing is the heart of most successful internet marketing or SEO campaigns for attorneys. Your law firms content should help your potential clients solve their problems, by providing the information they are looking for. Remember the client-centered website? The same goes for content.Read More
Where Should a Small Law Firms Marketing Strategy Start?
Small Law Firms Marketing Strategy For small firms, your marketing strategy may not be as involved as it would be for larger law firms, but there are some things you must identify. Here are some things to consider for your law firms marketing strategy. Pick the right Vertical ThisRead More
How Law Firms Can Use Conversation Analytics
What is Conversation Analytics? Conversation Analytics digs deeper into the calls generated from marketing. If used properly, the conversation analytics taken from these calls can help improve your law firms marketing focus by providing long-tail keywords that your potential clients are actually looking for. Here is where having aRead More
Is Your Law Firm Marketing Data All Vanity?
Understanding the Right Law Firm Marketing Data If I told you that your Organic Reach was 60K per month versus your lead to appointment conversion is 30%; which would you think is more important?I have taken over accounts in the past and the number one thing that I get presentedRead More
How to Get New Clients for a Law Firm
Getting New Clients for a Law Firm Despite the increased importance of the internet, digital marketing and social media, today the way people look for lawyers is not that different to a hundred years ago. A 2015 study in the USA found that people generally still find a lawyer throughRead More
5 Solo Practice Marketing Ideas
5 Best Solo Practice Marketing Tips Are you a lawyer who is uncertain of the best marketing strategy to use to market your law firm? You are not alone. To be precise, small law firm marketing can sometimes be a daunting task. Even though you may be a solo practice,Read More