Does Your Law Firm’s Website Have Proper Architecture?

Esquire Marketing Weekly Show Notes Episode: 4 Title: Does Your Law Firm’s Website Have Proper Architecture?   In this episode of Esquire Marketing Weekly, we discuss the importance of having solid website architecture for SEO.   If you are a new listener to Esquire Marketing Weekly, we would love toRead More

Who Owns Your Law Firms Web Property

Esquire Marketing Weekly Show Notes Episode: 2 Title: Who Owns Your Law Firms Web Property   In this episode of Esquire Marketing Weekly, we discuss the importance your law firm owning its web properties. It’s problematic to see so many law firms that are willing to give over their onlineRead More

How to Properly Track Your Law Firms Marketing

How to Properly Track Your Law Firms Marketing

Esquire Marketing Weekly Show Notes Episode: 3 Title: How to Properly Track Your Law Firms Marketing   In this episode of Esquire Marketing Weekly, we discuss how to track your law firm’s marketing with UTM parameters for better decision-making.   If you are a new listener to Esquire Marketing Weekly,Read More

Your Money, Your Life, Your Law Firm Marketing

Your Money, Your Life, Your Law Firm’s Marketing

Esquire Marketing Weekly Show Notes Episode: 1 Title: Your Money, Your Life, Your Law Firm’s Marketing   In this episode of Esquire Marketing Weekly, we discuss the importance of YMYL and Google’s guidance for law firm marketing content. We will also discuss how your law firm’s marketing is not onlyRead More

Adwords Extensions

Do you have Control of Your Law Firm PPC Campaign?

Control over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWords accounts.Read More

Running PPC for Law Firms

PPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More

content marketing for law firms

How Content Marketing Can Help Your Law Firm

Content Marketing for Law Firms Content marketing is the heart of most successful internet marketing or SEO campaigns for attorneys. Your law firms content should help your potential clients solve their problems, by providing the information they are looking for. Remember the client-centered website?   The same goes for content.Read More

small law firms marketing strategy data

Where Should a Small Law Firms Marketing Strategy Start?

Small Law Firms Marketing Strategy For small firms, your marketing strategy may not be as involved as it would be for larger law firms, but there are some things you must identify. Here are some things to consider for your law firms marketing strategy.   Pick the right Vertical ThisRead More

How Law Firms Can Use Conversation Analytics

What is Conversation Analytics? Conversation Analytics digs deeper into the calls generated from marketing. If used properly, the conversation analytics taken from these calls can help improve your law firms marketing focus by providing long-tail keywords that your potential clients are actually looking for.   Here is where having aRead More

smart goals for attorneys

SMART Goals: Marketing for Law Firms

SMART Goals for Legal Marketing There is a common trap in marketing with law firms. The trap is the assumption that everyone is on board and our goals are simple in what we are looking to accomplish. We want to generate leads. Right?   Well yes and no.   WeRead More