Introducing the new Google AnalyticsIntroducing the new Google AnalyticsVice President


Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.But with major shifts in consumer behavior and privacy-driven changes...

New third-party verification in Google Marketing PlatformNew third-party verification in Google Marketing PlatformProduct Manager


With current events changing so quickly, advertisers constantly reassess if all of the creative elements for their various campaigns—tone, copy, visuals, placements—are appropriate. They also want to know if their ads are viewable and if they are running in environments that are suitable for their brand. Partners can help solve these brand suitability challenges.To...

New ways to reach your audiences with Programmatic GuaranteedNew ways to reach your audiences with Programmatic GuaranteedSenior Product Manager


With uncertainty about what will come next and many teams still working from home, marketers tell us they are looking for ways to make every advertising dollar count while also increasing operational efficiency. Programmatic Guaranteed in Display & Video 360 helps you achieve both. First, it gives you a more productive way to engage...

Grow your brand with new Google Marketing Platform toolsGrow your brand with new Google Marketing Platform toolsSenior Product Manager


In the past months, we’ve seen a breakthrough in searches for terms such as "online graduation," “staycation” and “virtual classroom.” As people form new consumption habits, a strong brand is more valuable than ever. It allows you to stand out in the marketplace at a time when customers are on the lookout for the...