Introducing the new Analytics 360Introducing the new Analytics 360Senior Product Manager, Google Analytics


Earlier this week, we announced that the new Google Analytics is ready to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term — with privacy-safe solutions and machine learning at its core. Today, we’re introducing the new Analytics 360, which builds on...

Meet your marketing objectives with the new Google AnalyticsMeet your marketing objectives with the new Google AnalyticsDirector, Product Management, Google Analytics


A year ago, weintroduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer journey, machine learning to predict outcomes and automate the discovery of insights, and...

Bring performance and privacy together with Server-Side TaggingBring performance and privacy together with Server-Side TaggingProduct Manager, Google Tag Manager


It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy can make it hard to meet both performance and privacy needs. We’re continuing to invest in solutions to help you find that balance.Server-Side Tagging in Google Tag Manager allows...

Access to Instant Indexing: Bing URL submission API  


Bing URL Submission API offers the ability to automatically inform Bing of any content changes on your website including page additions, deletions, and updates. This helps to instantly submit your content to index and serve millions of users on Bing.   We have seen rapid adoption of this capability with thousands of websites submitting millions of URLs. With this easy step by step guide, you can prototype URL Submission for your...

Faster video campaigns with Campaign Manager 360Faster video campaigns with Campaign Manager 360Product Manager


With online video growing, it’s imperative for brands to deliver relevant video campaigns at scale. In fact, eMarketer predicts that U.S. programmatic Connected TV ad spend will reach $8.67B in 2022.We recently shared how you can reach streaming audiences on Connected TV using Display & Video 360. Today, we're launching new features in Campaign...