New reach and frequency metrics in Display & Video 360New reach and frequency metrics in Display & Video 360Product Manager, Display & Video 360


Earlier this week, we announced new ways to help you easily capture connected TV and audio streamers' attention and understand what drives them to become customers.To deliver a consistent user experience across these new channels and more established ones, it’s critical to control the overall number of times people see your ads.Effective cross-channel frequency...

Reach TV and audio streamers with Display & Video 360Reach TV and audio streamers with Display & Video 360Product Manager


Connected TV (CTV) and audio streams flow into people’s screens with hours of entertainment. So successful brands like Adidas and Nestlé turn to programmatic technology as a way to connect with their viewing and listening audiences while simplifying the execution of CTV and audio ad strategies.Last week, we introduced new Display & Video 360 tools...

Plan for business growth with Display & Video 360Plan for business growth with Display & Video 360Product Manager, Display & Video 360


At Google Marketing Livestream this spring, we talked about how Google Marketing Platform can help you drive performance while protecting privacy. That’s when we raised the curtain on some Display & Video 360 product announcements designed to help you reach your customers wherever they are — including on connected TV and audio.Today we're kicking...