5 Solo Practice Marketing Ideas

About Us

Esquire Marketing Group is a full service marketing company with a strict focus on Law Firms and Individual Legal Practitioners. When you hire Esquire Marketing Group, you are hiring an experienced, qualified team of professionals that understand law firm marketing strategy and successful implementation that lead to results.

Google Partner Certified Badge (Click to Verify)

What Does This Badge Mean?

Earning our Google Partner Badge means that Esquire Marketing Group joins a select list of marketing companies that not only met, but exceeded quality standards and management of our Clients AdWords Marketing Campaigns.

Google Partner Requirements

In order to be awarded a Google Partner Badge, marketing agencies must meet the following criteria:

  • Client revenue growth
  • Client retention
  • Overall revenue growth
  • Growth in number of advertisers

This criteria is evaluated over an 18-month period. This also includes academic and training requirements for at least one member of the marketing agency in question.

Additional Google Certifications and Training Status

We also remain current in Google My Business and Google Analytics requirements testings and training. These are not requirements of maintaining a strong relationship as a Google Partner, but we believe as an agency these are important for our clients.

If your clients expect you and your team to remain current in your CLE requirements, you should expect the same from us.

Google My Business Certified

google my business

Google Analytics Certified

google analytics for lawyers

Local SEO Highlights (Google My Business)

The following are client improvements in Local SEO as seen in Year-over-Year numbers:

  • 156% improvement in Google My Business searches (Criminal)
  • 1516% improvement in Google My Business searches (Personal Injury)
  • 341% increase in Calls directly from Google My Business listing (DUI/Criminal)
  • 455% increase in Click Through from Google My Business listing (Criminal)

Local PPC Highlights

Decrease in Paid Advertising (Google) Per Click

  • Personal Injury: Decreased Cost-Per-Click by 87.64%
  • Family Law: Decreased Cost-Per-Click by 42.89%
  • DUI/Criminal Defense: Decreased Cost-Per-Click by 66.59%
  • Immigration Law: Decreased Cost-Per Click by 58.2%


Increase in Paid Advertising Click-through-Rate

  • Personal Injury: Increased by 31%
  • Family Law: Increased by 82%
  • DUI/Criminal Defense: Increased by 105%
  • Immigration Law: Increased by 107%

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