ATTENTION: Singers, Songwriters and Musicians Who Think It’s Too Hard, Too Confusing, Or Just Too Much Involved to Succeed in the Music Business

Get the Business and Marketing Strategies, Tools and 15,000 Free Music Promo Leads Needed to Create Digital, Physical and Streaming Revenue With Your Music …

So You Can Quickly Make $5k, $10K, $20k or more with a Successful Business Strategy in the next 60 Days to 90 Days!

Music in The Key of Business Teaches You How To Profit from Your Music ... Even If You’re Not a Global Superstar

There’s big money to be made in the Music Business. And if you’re like most musicians, you’d probably love to get your hands on some of it … but there’s a huge problem. The BUSINESS of Music seems hard.

First, you have to come up with a great concept… one that your fans will actually listen to and eventually pay you for. Then you have to figure out how to turn your gift into an actual revenue stream. How in the world do you do that???


Do you just upload music to a DSP?

Get a Manager?

Sign to a Label??


Those are just some of the questions you have when you first start in the music industry.


When I was presented with those questions from friends, family and colleagues in the music business, I did what anyone would do … I did what you would do and of course turned to the internet.

The Limitations of Google

Unfortunately, the Internet didn’t help much … While I was able to get an overview on the music business, I wasn’t able to find the do-this, do-that, step-by-step guide I wanted and that you needed. Which was annoying because I wasn’t interested in spending hours on end trying to figure out truth from fiction.


I also didn’t want to sift through tons of useless information.


Of course, that’s exactly what happened …


I’d spend hours clicking one link after another, trying to get to the “good” stuff.


Before I knew it, I’d have dozens of browser tabs open and half my day would be gone.


Worse still, I’d be more confused than I was before I started!


It seemed like the people who wrote articles about this kind of stuff couldn’t agree on anything.

… one person would claim going viral on Tik Tok was the best way to be successful in music.

… then the next one would say you need to focus on Spotify streams.

… then of course, someone would say, “own your masters”


And so on …


It was super-frustrating. And if it was frustrating for me, I could only imagine what you have been feeling.


After coming across conflicting advice more times than I could count, I started paying more attention to who was actually offering the advice.


And then I turned to my contacts in the industry and started asking more questions…


What I discovered left me dumbfounded.

Most of the so-called business strategy and marketing “experts” have little-to-no real-world experience in business…of ANY kind.


Either they’ve:

– Only consulted one or two clients in ANY form of business OR

– They only know one way to do business OR WORSE

– They’re writers blogging about something they’ve never even done!


… making them unqualified to give anyone entrepreneurial or marketing advice.


Which is why I have now found that, just like most businesses, you can’t trust a lot of what you read online about the music business…

Most People Give Up On Their Music Dreams

Virtually everyone who wants to be successful in the music business goes through something similar.


Along the way, most of them decide the process is too:

– Difficult

– Confusing

– Frustrating and

– Time-Consuming


That’s why plenty of passionate, smart and talented people give up on their dreams of being successful in the music business…or worse yet…they sign away their dreams under predatory terms…


It’s not that they CAN’T do it … they can.


It’s just a huge pain to figure out all the details when you’ve got little free time, bills to pay with very little if any guidance.


I totally understand that because I went through it all myself in MY businesses over the years.


And while I *did* manage to make sense of it eventually, it took:

– More months than I care to think about,

– A couple of business degrees and the start of a PhD,

– Countless 16-hour work days,

– Plenty of pricey mistakes, and

– A lot of banging my head against the wall before I reached that place.


The good news is that you don’t need to go through that, because I’m about to share with you the absolute easiest way for you to start taking control of your music career and making money in the music industry.


That’s why I urge you to read this all the way through to the end … the information I’m about to share has the potential to be a huge game changer for you.


And keep in mind, I’m also going to give you 15,000 email leads specific to your genre to get your direct marketing campaign started…


But before I get to that, allow me to introduce myself.

About Me

Hi, I’m Noah Carmichael.


For the last 18+ years, I have helped business owners in various industries in business development and marketing. I love what I do which is why over the last 8 years specifically, I’ve consulted business owners in the traditional and digital marketing of legal, finance, consumer goods, eCommerce bring in well over $40 million in new business, and now I’m turning my attention to you in the music business.


As a result of my success, I’ve been able to do things in my life that I never dreamed were possible.


While I’m thrilled with what I’ve managed to accomplish, I’ll admit that marketing and running a successful business was a real struggle at first.


In the beginning, I didn’t know what I was doing and I didn’t have anybody I could ask.


Each time I went to create a new type of service, I had to go through the same hassles I mentioned earlier, spending tons of time sifting through all the confusing information that’s out there.


Yet even after all that research, I still made a lot of expensive mistakes along the way … costing me lots of time and money, while causing me plenty of headaches.


The good news is that I learned from those mistakes and today, I have business down to a science.


After talking with your peers, my friends, family, and associates that have been in the music industry for years, I noticed that the issues I went through and coached others through were similar to almost anyone trying to get ahead in the music business…


Still, I haven’t forgotten how hard it was when I first started out.


Back then, I really wished there was some kind of instruction manual—something I could turn to that would show me step-by-step exactly how to make money in business and in your case, the music business.

Noah Carmichael

That’s why I’m excited to tell you about my NEW course, Music in The Key of Business.

It’s designed for people like you … singers, songwriters, and musicians who want to make money in the music business but don’t know how to get started, think it sounds too hard or have experience in the business but are now just fed up and frustrated.


Music in The Key of Business is your step-by-step guide for creating a business and marketing platform that will make you money for your love and  gift of music…


And, because I give you tons of great marketing and business development ideas throughout the course, it even works if you don’t know where to start on the business side of music.


In fact, by the time you get to the end of it, you’ll have a clear, thought out marketing and business strategy that your biggest problem will be finding the studio time to write your music!!


That’s because my course teaches you how to create a direct marketing strategy that’s profitable BEFORE going to the studio to record. 


Need to expand your marketing list or reach? You’ll get 15,000 leads at the end of the course to start with ($3,000 ON ITS OWN). Use this list to start or add to your direct marketing campaign.


Own a record label and need more money for your artist? I’ll show you how to build your business line of credit for you AND your artist.


In Music in The Key of Business, I show you the easiest ways to:


– Create a profitable marketing strategy that will generate you $5-$20K in the next 60 days

– Create your own business loans and lines of credit with your music business

– How to use the 15,000 leads to gain an audience and generate digital, physical and  streaming revenue


My course leaves nothing to chance— and is made from the questions, concerns and frustrations of your peers in the industry.


But that’s not all.


In Music in The Key of Business, you’ll also get my strategies for saving massive amounts of time and money along the way.


Because if you’re like most people, you don’t have enough of either.


That’s why my course is designed to help you succeed, even if you have very little:

– Money

– Time or

– Business Experience


For instance …

Did you know you can pre-sell your first EP in less than 4 weeks??

Yep, you read that correctly. You can pre-sell your first EP in less than 4 weeks? … IF you use the time-saving tactic I teach in my course (starts with those 15k leads). And remember, I even show you an easy method for earning business loans and business credit with your music so that you can expand on your own terms...



It’s so amazing that I promise you it works even if …


– You’re not a musician (an artist manager)

– You don’t think you’re any good at business (you will be)

– You worry you don’t know where to start (I’ll show you)

– You think growing and managing your music business sounds hard (it can be…but you’ll have help)


But Music in The Key of Business doesn’t just teach how to use the same Facebook ad strategy or Spotify playlist strategy that you can get just about anywhere…


With my course, you’ll also get access to live group coaching sessions, with me directly upon course completion.


Even better, none of what I teach requires you to be some kind of know-it-all. You just need to be open to learning.


Think of it like this.


If you tried to tackle a paint-by-number kit without knowing which color went with each number, it would be pretty hard.


Next-to-impossible even.


But if you had the key—showing you which color went where—imagine how easy it would seem.


Heck, anybody could paint a nice picture with the key, regardless of their skill level.


The same thing is true about the business of music.


Try to do it on your own, and it’s confusing and overwhelming … like tackling a paint-by-number without the key.


But have someone give you the key and what a difference.


Suddenly, it all seems…manageable.


That’s because it IS … when you have someone to show you the ropes.

You Don’t Need to Be Marketing or Business expert to Succeed

Now, at this point, some of you might be thinking ... The course sounds great, but am I really capable of doing this? Don’t I need more mentors or a bigger team around me to succeed in the music business??? Allow me to answer that.


First, the people making money in the music business are NOT any better than you. They’re not smarter, they don’t come from a “better” gene pool, and they aren’t just lucky. The only difference between you and them is that they have information you don’t. This course levels the playing field. It gives you straightforward, no-fluff information—based on my years of business and marketing experience—so you learn step-by-step what you need to do to be successful in the music business.


The course was designed with someone like you in mind—someone who’s never done this before and needs a blueprint that’ll break it all down for them.


Oh and did I mention that you WILL have access to a mentor with real world business experience in our group coaching sessions.


There’s nothing I teach in Music in The Key of Business that you can’t do.

This is your extensive course list...over 40+ lessons written specifically for you to make more money in the music business

  • Course Introduction
  • About Your Instructor
  • Outline and Objectives
  • Your Marketing: Creating a Foundation with Branding, Positioning and Mindset
  • Steve Stoute on Business Confidence
  • Ryan Leslie on Owning his Audience
  • Who Holds the Gold
  • Are You Set up for the Opportunity
  • Your Leverage
  • Your Marketing: Direct Marketing with Email
  • Profit and Loss Calculator
  • What is Direct Marketing
  • Mautic Tutorial (Mautic Community Content)
  • How to Create and Score Your Ad/Sales Copy
  • Your Marketing: Creating Landing Pages and Headlines that Convert
  • How to Create Converting Landing Pages
  • List of Landing Page Providers and Suggestions
  • Your Money: Protect and Grow Your Business
  • Do you have the right business structure
  • What to Expect in a Legal Consult
  • The Power of the Right Payment Processor
  • Rules to getting business loans via…
  • Labels/Managers: Set up Connected Accounts
  • Your Money: Let's Talk Crowdfunding
  • How to Create a Valuable Offer
  • How to Create a Traditional CF Campaign
  • How to Create a Bumpsale CF Campaign
  • Your Marketing and Your Money: Putting a 360 Marketing Strategy Together
  • What is a 360 Marketing Plan and How to Create One
  • Your Marketing Flowchart
  • Your Marketing and Your Money: Using Your 15,000 Leads
  • Where are they coming from and how to use them
  • Please fill out for your leads request
  • Group coaching sign up
  • Bonus: Adding Traditional Marketing to the Mix
  • How to Add Traditional Marketing to the Mix
  • How to add Hulu and Why
  • Bonus: Creating a Sustainable Social Media Strategy
  • How to Setup Custom Paid Audiences
  • 24/7 Engagement on a Budget

Commit to Your Success Today

Right now, you’re reading this because there’s something you want more of. Either you want more money … or you wish you had more time … or you’d like to feel a greater sense of pride about your accomplishments in the music industry.


You can have ALL those things with Music in The Key of Business.


Imagine that for a moment.


What would change for you if right now, you committed to creating a better future for yourself, by following the exact steps I outlined in this course?


Could you start bringing in an extra $5K, $10K or even $20K each month?


Yeah, actually—you could.


In fact, you’d be surprised if you knew how attainable that goal actually is.


That’s why bringing in an extra $5K, $10K or even $20K each month is not unreasonable—at all.


There’s seriously a ton of money to be made in the music business for people who know what they’re doing—and you’ll be one of them once you take my course. Imagine being able to control your own destiny—to carve out the future you want for yourself, rather than passively accepting what a record label thinks you’re worthy of. Because let’s be honest, you have little chance of experiencing true financial freedom signing some of these record deals that are being offered today.


But the potential to earn more money as a music entrepreneur is just part of the equation.

In a year’s time … imagine what your life would be like IF you followed the exact same steps I teach in the course.

You could …


– make a lot more money in the music business than you’re earning today.

– control your own destiny and enjoy way more freedom.

– wake up feeling excited about the day ahead.

– watch your “work” days go by quickly, because you love what you’re doing again..

– start each day with enthusiasm and a greater sense of purpose.

– feel super proud of what you’d managed to achieve.

– maybe help others out by signing them to YOUR label


That scenario isn’t a pipe dream.


I’ve experienced all these things as an entrepreneur.


You can too, by putting the information I teach in the course to work for you.

So, Let Me Tell You More About What You’ll Get With Music in The Key of Business

It consists of 40+ online video lessons that are divided into 10 modules:


Foundations of the Music Business

– Direct Marketing Tools and Strategy

– Growing your Audience

– Create Your Own Business Funding


To make sure you get the most out of this course, I have also designed a group coaching call after the third module is completed. This is to help you walk through your specific questions in a safe environment with like-minded music professionals.


If you decide to do the entire course at once and without any group coaching, you can finish it in less than a month if you do what I recommend, which is two lessons a day.

So, let me reveal just some of what you’ll learn in the Music in The Key of Business:

– Hands-down, the absolute EASIEST WAY to pre-sell your next EP


– My super-simple value-creation method that works for anyone … even if you don’t think you’re a good marketer!


– How to find a company to fund your future events, tours, promotions, or album releases based on your current and past business production. All without impacting your personal credit.


– How picking the right payment processor impacts your future business decisions and access to capital.


– The best way to find a supplier to manufacture your physical albums hassle-free … so you can price your goods super-competitively and make a killing.


– A successful, easy method for developing a lucrative record label and sharing the wealth and knowledge with your artist.


– Why de-platforming your audience guarantees you are in control of your music career for the long haul.


– How to use direct marketing strategies to market the heck out of yourself… so you build a loyal fanbase of DEVOTED followers.


– How you can “test” your ideas—before investing a lot of time or money—to make sure it’s a winner.


– All the critical money-saving lessons I’ve learned in 18+ years of consulting, marketing and running my own business … so you can avoid the expensive mistakes every new entrepreneur makes.


That’s just a sneak peek of some of what you’ll learn in my Music in The Key of Business—the course covers way too much to list here.


As you can see, Music in The Key of Business comes with everything you need to be successful.


There is literally nothing else on the market that’ll take you by the hand and show you exactly what you need to do to succeed in the music business.


But don’t just take my word for it.

Check out some of the recommendations from my years of business experience, BEFORE, Music in the Key of Business:

caret-down caret-up caret-left caret-right

“I was blown away with the dedication he provides to his profession. As a coach, he does an amazing job at being fully present and involved in your sessions and being an attentive listener. His advice and analysis has always been spot on, and suggestions for improvements have always beneficial. I would greatly recommend Noah…”

Chris P. (Tech)

“Noah understands business and what it takes for a business to succeed. As a coach this made him invaluable. As a team player it made him worth his weight in gold. I would highly recommend Noah to anyone that is looking for a high level of professionalism and polish."

-Kristy B. PhD (Start-up Tech)

“In a world full of options it's not easy to know which business leaders one can trust. Noah is on the short list of those who does business with a high level of integrity and personal touch. I have done business with Noah on several occasions and found him to be refreshingly honest and forth coming on each occasion.”

-Shomik D. (Finance Industry)

When I was creating this course, I had two options.

I kept looking and found there was literally nothing else on the market that’ll take you by the hand and show you how to actually run your music business and get a head start on your direct marketing campaign.

The first option was to skimp on the value by keeping the course super-short and charging less money.


The second option was to pack the course with as much valuable information as I could, so you have the absolute greatest chance of having success.


I chose the second option, because I really want you to succeed.


And the best way I know to help you do that is to share with you everything I’ve learned about marketing and business over the last 18+ years, so you have all the same know-how I do.


Of course, that meant I had to spend a lot of time writing and recording the lessons for this masterclass, and then I had to pay a small fortune to create and host the videos.


But at the end of it all, I’m super-proud of this course.


It’s the most comprehensive music business course you’ll find on the market today.


My masterclass teaches you the business of music using the same strategies major and independent labels use for their artists.


So let’s talk about how you can get started with the course.

How Much Does The Course Cost?

The Music in The Key of Business course, mastermind group and access to all of our future courses started at just $1 and it increases in price by $4 after each purchase.


This type of sale is called a “Bumpsale” and goes back to 2008. This type of sale essentially rewards you for taking action as soon as you’re ready to enroll. The longer you wait, the more the price will increase.


The total value of the Music in The Key of Business $5,000+, but we started the pricing at just $1!


Here is everything that is included:


– Music in the Key of Business Course

– Exclusive Mastermind Community

– Access to ALL future courses at no additional cost

– 15,000 Custom Leads with email and phone (when available) to add to your current direct marketing list (a $3,000 value)


As soon as you click on the buy button, your price will be locked in for the next 3 minutes. If you don’t purchase during that 3 minutes, the price will most likely increase. Once you purchase, you’ll get access to the Music in The Key of Business community and course.


And unlike the cash you dropped on generic marketing or business courses, the money you spend on Music in The Key of Business is an investment in your future.


You’re investing a small amount of money now so you have the means to create the better life for yourself that I mentioned earlier.


Did I mention the 15,000 leads you’re also going to get at completion of the course?

Let Me Tell You Why An Investment In This Course Is So Important ...

Some of you reading this right now…


– Know this course will teach you how to get your music business up and running,


– Know you can be really successful as an music entrepreneur, and


– Most importantly, KNOW that unless you put money on the line today, you probably won’t follow through with this–even though it’s the absolute easiest way to achieve the financial freedom you desire in your music career.


Sound familiar?


If so, I urge you to invest in Music in The Key of Business today.


That investment will give you 15,000 additional reasons to take this course seriously and make it work for you, so you CAN have the life we talked about earlier.


The one with true financial freedom and a music career you’re so passionate about, you wake up looking forward to creating because you want to not because you have to.


The one where you decide if you want to do a gig this weekend or just relax and keep creating because financially, you can.


After all, you already know you can succeed with this—you just need a push so you’ll follow through.


The price you see below is a great push.


It’s a way of saying to yourself, “I’m committing to my success. I’m putting money on the line, because I know I’ll make this work if I have skin in the game.”


Plus, you have absolutely nothing to lose by doing that, that’s also why I have included group coaching in this program. I could have easily recorded some sessions, tossed them up and left you to fend for yourself. But I didn’t do that.


Get in the course, get in the group coaching sessions, learn how to use your 15,000 direct email leads and let’s create your plan.

So, I know I’ve covered a lot here today …

let me just quickly sum up what you’re going to get with the Music in The Key of Business:

– Over 40+ Lessons in over 10+ Modules including…

– Foundations of the Music Business

– Direct Marketing Tools and Strategy

– Engaging your Current Audience

– Group Coaching Sessions

– 15,000 leads to get your direct marketing started


Again, you get all this really valuable information for a small one-time investment.


But let me tell you why this course is an even better value…


Every new music entrepreneur makes mistakes along the way.


Unfortunately, those mistakes are expensive, often costing hundreds—if not thousands—of dollars.


In Music in The Key of Business, I show you how to prevent those mistakes—mistakes, by the way, that would cost you far more than the price of this course.


What if I told you that it would cost $0.20 per lead I’m giving you.


For 15,000 leads, that comes out to $3,000 dollars on its own. Does that Price look like it’s worth the investment now?

Alright … NOW is the time.

There is literally nothing else on the planet that will take you by the hand and show you the exact steps you need to take to  create a profitable music career.


But you have to act now.


So, to get started, click the purple payment button, enter your details, and you’ll get online access to Music in The Key of Business.


Let me tell you why it’s important you do that right now …


This is the very first time I’m making Music in The Key of Business available at this price.


While I priced it to be affordable for everyone, there’s a chance I’ll lose money on this deal.


I won’t know that until I see what the demand for it is.


For that reason, I can’t promise that if you come back later, you’ll still be able to get the Music in The Key of Business at the current price listed.


So again, start today by clicking the purple payment button and entering your details—you’ll then get immediate online access to Music in The Key of Business.


Let me break this down for you even further.

You have one of two options:

Ignore this and keep doing what you’re doing.


Continue thinking about all the potential money you could make but do nothing about it. Keep telling yourself it’s just too hard to be in the music business.




Make a small RISK-FREE investment in your future.


Learn step-by-step how to create a clear business and marketing strategy, from someone who’s successfully done it dozens of times for his business and his clients. Use my expert tips, tricks, and strategies, so you can easily start making money as a music entrepreneur … while experiencing more freedom, flexibility and fun, doing something you enjoy.


So, start NOW by clicking the payment button and entering your details.

Join Music in The Key of Business

Once you do, you’ll get immediate online access to the Music in The Key of Business.


Try it for yourself and see how valuable the lessons are. Learn how to quickly build a music release strategy, so you can make your first $5K, $10K, $20K, or more.




THEN decide if the class is worth it to you.


You literally have NOTHING to lose and EVERYTHING to gain.


All I ask is that once you start making money after taking Music in The Key of Business, you shoot me an email and let me know.


I love hearing how my mentoring and coaching has changed people’s lives—it’s one of the most rewarding things about what I do.


Thanks for your time!


I can’t wait to show you how easy it is to create your business and marketing strategy. See you inside.



Noah Carmichael, MBA, USN

Founder, Music in The Key of Business