Client is a midsized firm that wanted to merge four websites (separate practice areas) into one branded website while growing their organic reach. We focused on putting a migration plan together, mapping out possible issues and committing to a long-term arrangement based on monthly deliverables, monthly reporting of site performance and project transparency.
We measure results of our work by looking at business outcomes. For us, the most important business outcomes are phone calls and lead forms filled out and submitted for consultation. In the first screen shot, you will see that our work did improve site performance across all channels.
This performance did not happen overnight, but with our commitment to our strategy from all parties, we have seen consistent growth in search (screenshot 1) and business outcomes as measured by phone calls (screenshot 2).