How to Start Your Social Media Marketing Strategy
Align Your Social Media Marketing Strategy
Bear in mind that social media is simply a single advertising option among many that are essential to create a thriving advertising and marketing effort that produces consistent outcomes.
While social media marketing cannot be the only fuel for your inbound marketing engine, it absolutely must complement the rest of your overall marketing strategy.
For social media to work, it has to be aligned with the overall advertising strategy of the law firm, and closely aligned to the law firms targets and objectives. Incorporating social networking into your law firm marketing plan makes perfect sense when done correctly.
Changing Social Media and Marketing Landscape
Social networking is replacing many other sorts of communication. Social media is a wonderful advertising tool for law firms to gain a competitive advantage. As they continue to change the way people communicate, it has become an increasingly important tool for attorneys and their teams.
Employing social media increases the visibility of your law firm and is quite a powerful and worthwhile strategy. The growth of social media platforms have become a critical component of a law firm marketing strategy.
Social networking should be done DAILY.
Probably multiple times during the day depending on the platform.
Social networking is media in the conventional sense and law firms must become flexible as there are changes that take place often.
Social media is among the most effective ways to achieve your intended audience, but first you’ve got to figure out who they are, where they are, and what they are looking for.
You ought to be using your social presence to construct relationships that may help you earn trust and ultimately business. Keep in mind however that once your social presence starts to scale, you won’t have the ability to deal with every aspect yourself.
Whether you are a one-person operation or have a team behind you, your knowledge of what is going on with each platform allows you to make strategic decisions based on your experience. This will allow you to leverage the proper time commitments required for growing to scale.
If you’re uncertain how to increase your law firms presence in the rapidly evolving social media world or the way to expand on your present digital advertising efforts, now is an excellent time to learn.
Developing an effective social networking presence for your firm is challenging but do not let that stop you.
A lot of people use Twitter feeds to learn what’s going on in their communities, so try and work in news posts that are related to your firm and community.
Facebook can entice new prospective customers to your site and for that reason market your company.
I have seen and coached law firms on the power of leveraging other small business owners in their area to great success. At first there may be push back because they may not personally get on these networks to see what they are about.
As a business owner, you have to remove yourself from the equation at times and remember this is about your audience, not about you.
Just because you are not on a certain network, does not mean your audience is not.
Having a Clear Social Media Marketing Strategy
There are numerous social networking platforms, and there’s an array of information required to keep on top of all of them.
They play their own role and talk to different audiences that are essential for successful marketing.
Choose what you plan to accomplish with each social networking platform by having a clear social media marketing strategy.
Unfortunately, there are not any one-size-fits-all social networking marketing strategies or platforms.
For instance, after conducting some research, you may find that LinkedIn and beBee may fit your target audience. Both platforms are focused on entrepreneurs and job seekers, but if you look at both platforms, there are subtle differences.
These competing networks differ on audience location and in the way you are allowed to communicate your message within their differing constraints.
There is nothing wrong with picking one or going with both, as long as your message and strategy align.
Managing Your Social Media Platforms
It’s unrealistic to think you’re likely to have the ability to manage multiple social networking platforms simultaneously, particularly if you’re just beginning.
You’ve got a company to run, and you’ll require assistance if you want to remain relevant.
Step back, think about the distinctive features of your organization and think how a particular network can assist your firm show its best sides.
Jumping into social networking without a plan is not just bad for strategic content creation.
It can turn your social networking marketing into an unnecessary time-suck.
This includes managing your platforms.
Social networking marketing for law firms is something which is often overlooked by the majority of small and mid-sized firms because of the confusion on what to use, when to use it, and the learning curve presented by the different platforms.
While it is important, we would never recommend a law firm to only deploy a social media marketing strategy that is weak or inconsistent.
So How Do I Start
Your social websites strategy has to be part of a larger and complete internet marketing strategy.
The tips should serve as the absolute most basic actions to receive your social websites strategy off on the most suitable foot.
With large numbers individuals and business engaging in social networking, it’s tough to ignore its capability to help firms reach out to new and current clients.
It is dependent upon what your firm is attempting to accomplish.
If you’re ambitious, you’re probably anxious to get your firm ready to go on almost all of the networks available.
But hold on.
You must be patient and have clear goals and objectives.
You must also be clear on the value you want to add to your potential audience.
I have worked with companies that do not give their social media marketing strategy enough time because of unrealistic goals and expectation. They start out with 1000 contacts across their channels, but have no consistent message on how to provide them value.
You must test and then test again.
This testing includes your message, your timing, and your content.
For instance, a DUI attorneys marketing strategy is going to differ from a Family Law strategy for marketing.
Are there going to be some overlapping principles, sure, but your message and timing will be vastly different.
So where do I start:
- Sit down and write out your goals
- Do your research on what platform your audience uses
- Find 2-4 questions that your audience wants answered
- Write content around those questions
- Automate the process
- Test. Test. Test.
Last but not least, be patient.
I know it can be hard at times, but you have to trust the process and not focus on the end result.
If you are consistent in your message and have picked the right platforms, you will receive the outcomes you are looking for in your social media marketing strategy.