How to Properly Track Your Law Firms Marketing

How to Properly Track Your Law Firms Marketing

Esquire Marketing Weekly Show Notes

Episode: 3

Title: How to Properly Track Your Law Firms Marketing


In this episode of Esquire Marketing Weekly, we discuss how to track your law firm’s marketing with UTM parameters for better decision-making.


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In this episode, you we discuss:

  • How and where to use UTM parameters in your law firms marketing
  • Step-by-step walkthrough on creating, validating, and deploying a UTM parameter for Google My Business
  • Preview upcoming episodes


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Join the Conversation

No matter where you are listening, join the conversation with us. Use the comment section below and answer this weeks question.`


This weeks question is:

Question: What are the top 3 external or third-party websites you can think of to utilize UTM parameters?

Explore these Resources

In this episode, we mentioned the following resources:



Check Books By Noah


  • Content For Criminals: The What, Why, and How Behind Content Marketing For Attorneys (Coming January 2019)
  • Pre-paid Legal (Coming 2019)


Upcoming Episodes

  • How to Lose $15,000 in Less than 2 Minutes
  • Importance of Website Architecture
  • Being Wary of Lead Purchasing Companies


Need a Legal Marketing Speaker?

Audio Credits

Intro Music: Shoulder Closures by Gunnar Olsen Listen to more by Gunnar Olsen

Outro Music: Aquarius by Cydx Listen to more by Cydx


Music obtained through YouTube Audio Library. Please contact us if you have questions.

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