Category: PPC for Lawyers
Our PPC for Lawyers section will focus on new ideas in the area of law firm ppc. The articles shared are a combination of articles written in house by our staff as well as articles syndicated from across the web.
Although our law clients have specific needs, the overall principles and strategies are no different between industry.
We hope sharing these articles brings your law firm more clarity and focus on your ppc endeavors.
Running PPC for Law Firms
PPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More
Small Law Firm Marketing Ideas
Small Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More
4 Law Firm Marketing Plan Tips
Law Firm Marketing Plan Tips The following is an excerpt from the book: Lawyers Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm. In this section of the book, we are discussing Closed-Loop Analytics and its importance in your overall law firm marketing plan.Read More
How Law Firms Can Use AdWords Extensions
Using AdWords Extensions When I run competitive analysis on law firm ads, I run across many law firms that are not properly utilizing the real estate they have available to them with AdWords Extensions. My guess is that they write the initial ad, see that there are word count limitsRead More