Category: Law Firm Marketing
Take time to look at our articles regarding law firm marketing from our in house staff writers and content syndicated from around the marketing world.
These articles serve to assist law office managers, Directors of Operation, and small firm owners in bringing fresh and new ideas to their current marketing efforts.
To learn more about how Esquire Marketing Group can assist you and your firm with law firm marketing, feel free to contact us today.
Do you have Control of Your Law Firm PPC Campaign?
Control over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWords accounts.Read More
How Law Firms Can Use Conversation Analytics
What is Conversation Analytics? Conversation Analytics digs deeper into the calls generated from marketing. If used properly, the conversation analytics taken from these calls can help improve your law firms marketing focus by providing long-tail keywords that your potential clients are actually looking for. Here is where having aRead More
Is Your Law Firm Marketing Data All Vanity?
Understanding the Right Law Firm Marketing Data If I told you that your Organic Reach was 60K per month versus your lead to appointment conversion is 30%; which would you think is more important?I have taken over accounts in the past and the number one thing that I get presentedRead More
How to Get New Clients for a Law Firm
Getting New Clients for a Law Firm Despite the increased importance of the internet, digital marketing and social media, today the way people look for lawyers is not that different to a hundred years ago. A 2015 study in the USA found that people generally still find a lawyer throughRead More
Small Law Firm Marketing Ideas
Small Law Firm Marketing Tips Marketing for a small law firm can be a challenge. Marketing gets you noticed in your market but it’s a lot different from the types of marketing you would do with products or services. There are special rules and restriction that govern the marketing strategiesRead More
4 Law Firm Marketing Plan Tips
Law Firm Marketing Plan Tips The following is an excerpt from the book: Lawyers Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm. In this section of the book, we are discussing Closed-Loop Analytics and its importance in your overall law firm marketing plan.Read More