A Lawyer’s Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm

A Lawyer’s Guide to Marketing: How to Create a Profitable Marketing Strategy for Your Law Firm

In “A Lawyers Guide to Marketing,” you will discover:

• How having a client-centered website can significantly improve your (UX) user experience
• How to define and develop your law firms content strategy
• Why law firms should still use traditional marketing strategies to remain top of mind
• How to improve your digital marketing efforts across all channels to lower costs and improve conversion
• Why online reputation management matters to your law firms bottom line
• How call tracking and conversation analytics can make your law firm more money

Book Chapters:
Chapter 1: The Client-Centered Website Design
Chapter 2: Content Strategy and Development
Chapter 3: Traditional Marketing and Building Offline Authority
Chapter 4: A Look at Digital Marketing and Your Law Firm
Chapter 5: Building Your Online Reputation
Chapter 6: Call Tracking and Conversation Analytics
Chapter 7: Creating Closed-Loop Analytics to Improve Conversions

Also Included are 2 Checklists:
• In-house Marketing Questionnaire
• Agency Questionnaire

About the Book

Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind.

You are NOT like other small or local businesses.

The question then becomes, why are you utilizing the same marketing strategies as everyone else?

Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm.

In “A Lawyers Guide to Marketing,” you will discover:

• How having a client-centered website can significantly improve your (UX) user experience
• How to define and develop your law firms content strategy
• Why law firms should still use traditional marketing strategies to remain top of mind
• How to improve your digital marketing efforts across all channels to lower costs and improve conversion
• Why online reputation management matters to your law firms bottom line
• How call tracking and conversation analytics can make your law firm more money

Book Chapters:
Chapter 1: The Client-Centered Website Design
Chapter 2: Content Strategy and Development
Chapter 3: Traditional Marketing and Building Offline Authority
Chapter 4: A Look at Digital Marketing and Your Law Firm
Chapter 5: Building Your Online Reputation
Chapter 6: Call Tracking and Conversation Analytics
Chapter 7: Creating Closed-Loop Analytics to Improve Conversions

Also Included are 2 Checklists:
• In-house Marketing Questionnaire
• Agency Questionnaire

Details
Author:
Series: Law Firm and Attorney Marketing Books, Book 1
Genre: Law Firm Marketing Strategy
Publisher: MayJay Publishing, LLC
Publication Year: 2017
ASIN: 1983472107
ISBN: 9781983472107
List Price: 15.99
eBook Price: 9.99
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