Author: Noah Carmichael
Does Your Law Firm Have Branded Content?
What is Branded Content? Branded Content refers to any content that can be associated with your law firm. This is the kind of content that makes a prospective client think of your firm by name. In these recent times, top publishers such as NYT and Buzzfeed use branded content toRead More
4 Critical Aspects of a Good Client-Centered Web Design
Client-Centered Web Design Tips Most law firm websites are focused on one aspect – promoting their firm and its lawyers. Let’s discuss a different approach to law firm website development: The Client-Centered Web Design. A client-centered web design is based on one theme- answering the question – “How willRead More
4 Tips for Developing a Sound Legal Content Strategy
Are You Developing a Sound Legal Content Strategy? There are times when you may look at the prospect of designing a legal content strategy, and get wrapped around the axle. Developing a sound legal content strategy is not as difficult as it sounds. The tips below will help you. Read More
What Types of Content Should Your Law Firm Create?
Is Your Law Firm’s Content Strategy Solving Problems? Content should be at the heart of most successful legal marketing or SEO campaigns. A content strategy for law firms should help your potential clients solve their problems, by providing the information they are looking for. Remember the client-centered website? The sameRead More
Does Your Law Firm’s Website Have Proper Architecture?
Esquire Marketing Weekly Show Notes Episode: 4 Title: Does Your Law Firm’s Website Have Proper Architecture? In this episode of Esquire Marketing Weekly, we discuss the importance of having solid website architecture for SEO. If you are a new listener to Esquire Marketing Weekly, we would love toRead More
Who Owns Your Law Firms Web Property
Esquire Marketing Weekly Show Notes Episode: 2 Title: Who Owns Your Law Firms Web Property In this episode of Esquire Marketing Weekly, we discuss the importance your law firm owning its web properties. It’s problematic to see so many law firms that are willing to give over their onlineRead More
How to Properly Track Your Law Firms Marketing
Esquire Marketing Weekly Show Notes Episode: 3 Title: How to Properly Track Your Law Firms Marketing In this episode of Esquire Marketing Weekly, we discuss how to track your law firm’s marketing with UTM parameters for better decision-making. If you are a new listener to Esquire Marketing Weekly,Read More
Your Money, Your Life, Your Law Firm’s Marketing
Esquire Marketing Weekly Show Notes Episode: 1 Title: Your Money, Your Life, Your Law Firm’s Marketing In this episode of Esquire Marketing Weekly, we discuss the importance of YMYL and Google’s guidance for law firm marketing content. We will also discuss how your law firm’s marketing is not onlyRead More
Do you have Control of Your Law Firm PPC Campaign?
Control over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWords accounts.Read More
Running PPC for Law Firms
PPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More