Author: Noah Carmichael

 
Branded Content

Does Your Law Firm Have Branded Content?

What is Branded Content? Branded Content refers to any content that can be associated with your law firm. This is the kind of content that makes a prospective client think of your firm by name. In these recent times, top publishers such as NYT and Buzzfeed use branded content toRead More

Client-Centered Web Design

4 Critical Aspects of a Good Client-Centered Web Design

Client-Centered Web Design Tips Most law firm websites are focused on one aspect – promoting their firm and its lawyers. Let’s discuss a different approach to law firm website development: The Client-Centered Web Design.   A client-centered web design is based on one theme- answering the question – “How willRead More

Legal Content Strategy

4 Tips for Developing a Sound Legal Content Strategy

Are You Developing a Sound Legal Content Strategy? There are times when you may look at the prospect of designing a legal content strategy, and get wrapped around the axle. Developing a sound legal content strategy is not as difficult as it sounds. The tips below will help you.  Read More

content for law firms

What Types of Content Should Your Law Firm Create?

Is Your Law Firm’s Content Strategy Solving Problems? Content should be at the heart of most successful legal marketing or SEO campaigns. A content strategy for law firms should help your potential clients solve their problems, by providing the information they are looking for. Remember the client-centered website? The sameRead More

Does Your Law Firm’s Website Have Proper Architecture?

Esquire Marketing Weekly Show Notes Episode: 4 Title: Does Your Law Firm’s Website Have Proper Architecture?   In this episode of Esquire Marketing Weekly, we discuss the importance of having solid website architecture for SEO.   If you are a new listener to Esquire Marketing Weekly, we would love toRead More

Who Owns Your Law Firms Web Property

Esquire Marketing Weekly Show Notes Episode: 2 Title: Who Owns Your Law Firms Web Property   In this episode of Esquire Marketing Weekly, we discuss the importance your law firm owning its web properties. It’s problematic to see so many law firms that are willing to give over their onlineRead More

How to Properly Track Your Law Firms Marketing

How to Properly Track Your Law Firms Marketing

Esquire Marketing Weekly Show Notes Episode: 3 Title: How to Properly Track Your Law Firms Marketing   In this episode of Esquire Marketing Weekly, we discuss how to track your law firm’s marketing with UTM parameters for better decision-making.   If you are a new listener to Esquire Marketing Weekly,Read More

Your Money, Your Life, Your Law Firm Marketing

Your Money, Your Life, Your Law Firm’s Marketing

Esquire Marketing Weekly Show Notes Episode: 1 Title: Your Money, Your Life, Your Law Firm’s Marketing   In this episode of Esquire Marketing Weekly, we discuss the importance of YMYL and Google’s guidance for law firm marketing content. We will also discuss how your law firm’s marketing is not onlyRead More

Adwords Extensions

Do you have Control of Your Law Firm PPC Campaign?

Control over your Law Firm PPC Campaign Paid advertising for law firms can be tricky. The marketing industry knows that your keywords are some of the most expensive to purchase regardless of geography. This is one of the main reasons that I suggest law firms control their own AdWords accounts.Read More

Running PPC for Law Firms

PPC for Law Firms It’s no secret that PPC for law firms is costly. The cost for running a successful campaign is not something that can be taken lightly by your leadership team. Over the years, I have seen the mismanagement of PPC campaigns in numerous industries, but the legalRead More