4 Critical Aspects of a Good Client-Centered Web Design
Client-Centered Web Design Tips
Most law firm websites are focused on one aspect – promoting their firm and its lawyers. Let’s discuss a different approach to law firm website development: The Client-Centered Web Design.
A client-centered web design is based on one theme- answering the question – “How will the firm serve me?”
With a client-centered web design, every aspect of the website, including attorney profiles and practice areas, is centered on how the firm serves clients.
Rather than focusing on quantitative lists of great legal achievements of the firm and its lawyers, a client-centered website design aims to create and develop a relationship with potential clients around how the needs of the client will be served by the firm.
The achievement of the law firm and attorneys are carefully present in a way that shows value to be provided to the clients, not as a tribute to the firm or its attorneys.
1. Have a Good Client Service Statement
A good client-centered website will be focused on sending a specific message that shows how the firm serves its customers. This is what is known as a client-service statement.
An effective client-service statement should not be detailed or overly-complicated. The client-service statement should also not be a core values statement or a mission statement. Remember that a core values statements focus on central beliefs of the firm, while a mission statement focuses on the organization’s reason for existence.
While either a core values statement or a mission statement might concern clients, clients do not necessarily need to be included.
Here is a client service statement example for a family law firm:
“We provide pro-active legal counsel, assisting our clients in understanding how the laws of (Your state) impact their families. We will successfully represent our clients in litigations, negotiations, financing and other crucial matters as they arise.”
2. Concentrate on User Experience or UX
User Experience here refers to website essentials, such as navigational aids being easily noticeable and identifiable by your prospective clients. These navigational aids them to quickly figure out what they can expect by visiting your website.
Therefore, UX is essential in assisting users to predict their needs and reasons for viewing your website.
No matter what page of the site a user goes to, he will always be able to find his way back to another section, since the navigation bar is ever-present and grabs their attention. This creates a feeling of order and confidence to your prospective clients.
Remember that a guideline to use is to be 3-clicks away at all times.
3. Make Accessibility and Site Orientation a Priority
Your prospective clients will want to find the information they are looking for quickly and efficiently. Accessibility can thus take shape and form of any number of things, from a basic search feature to a sitemap page.
Other ideas may include organizing web content into sections that can be digested easily by utilizing a format that is reasonable to the users and even making it effortless for the users to skim your texts.
Site Orientation, on the other hand, can be achieved by using navigational clues that can include descriptive links, sitemap and highly visible site elements on each page that tell the user where they are relative to other pages, as well as how to navigate to different pages.
4. Tie Together a Good Visual Design
Visual design refers to the aesthetics of your entire interface. Your visual design takes the center stage in communicating both tone and information to your prospective clients.
Some of the important features of a good visual design include web pages that feature a mix of being interesting, yet simple, with a conservative use of colors that make the most vital elements the most visually prominent.
To maximize the effectiveness of a firm’s message, color combinations, creative arts and images should be used. More importantly, your homepage should not be filled with awards that the firm or attorneys have recently won, unless these aspects are presented as a benefit to your prospective clients.
At the same time, remember that you are a law firm and not an ice cream shop. Research color schemes in marketing and how they make an impact on the psychological side of marketing to potential clients.