3 Tools to Improve Your Marketing Consistency
Marketing Consistency for Law Firms
There are special rules and restriction that govern the marketing strategies and campaigns used for attorneys. Your marketing strategies must be consistent, strong, to the point, and follow all legal marketing guidelines set forth by your state.
Obviously, the services of an attorney cannot truly be evaluated until they have actually been performed. Clients usually have to put their trust in an attorney they don’t personally know and this can be very difficult.
Many times they are swayed by the most appealing attorney marketing strategies because this is all they have to go by when they need the services of an attorney.
Your experience and credentials are vital to your success, but the average client doesn’t have the special training needed to judge which attorney is the most qualified. Your attorney marketing strategies should contain this information, but it needs to be presented in such a way that it gets the attention of the potential client.
It has to be something they can relate to.
This is what makes lawyer marketing so challenging but, when done correctly, it can be very effective.
Tips for Promoting your Practice
Sit down and work out a plan before you try to market your firm. Figure out ways that will set you apart from your competition and use these to your advantage. Take advantage of any publishing opportunities and speak publicly every chance you get.
It’s also vital that you stay updated with everything associated in your field or you’ll fall behind the competition.
When you’re putting together your marketing plan, focus on all aspects of marketing so you can put together a fully integrated plan that will reach all of your potential clients. Don’t get discouraged it your first plan doesn’t get the results you’re after.
If you are new law firm and just starting out, it may take a while to learn what works and what doesn’t based on your field and where you’re practicing law.
Marketing strategies that work great in one state may not be effective in another and what works for a divorce attorney may work for a criminal defense attorney. Therefore, your law firm marketing strategy must be designed to suit your area and specific practice to be effective.
Marketing Consistency for the Long Haul
Just as there are tips and strategies that will help to promote your practice and make it thrive there are things that will have a negative impact on it as well. These are the things that need to be avoided.
For example, you must have a plan that will differentiate you from the competition. Having said that, in my opinion, being consistent is just as, if not more important. Marketing sporadically without a specific goal in mind will not get the results you need.
Everyone knows that it’s more difficult to keep up with your marketing efforts when you get busy but abandoning your plans during this time will hurt your practice. If you’re too busy to keep it up, then consider hiring a trusted assistant to help you out in this department.
If an assistant is not in your budget, it’s time to look into some free resources that can get you started.
3 Free Tools for Marketing Consistency
There are tools that you can utilize and implement if your budget and time is tight. Here are a few tools to look into.
1. Google Calendar: Use Google Calendar to create a content and publishing calendar to keep you on track. Having this calendar will provide you clarity and streamline your content creation and posting process.
2. Evernote: Download Evernote to your phone so that you can jot down notes for new content as they come to you. There have been times when I wake up at 2 in the morning roll over and talk-to-text a note for a content idea in Evernote.
Not only does it help me remember on the go, it can be fun trying to figure out what I was trying to get across to myself at 2 in the morning…topic for another day.
The point here, is that ideas for content come up at unexpected times. Using a tool like Evernote can help.
3. IFTTT: Automate posts to social media campaigns with IFTTT (If This Then That). With IFTTT, you can automate your posts to Facebook, Twitter, LinkedIn, and other social channels. When you first login, it looks like a lot of work, but keep it simple.
Pick the two or three channels you want to focus on get started. You can always go back in and set up more as you have the time.
These are just a few tools to think about using if you are a small or startup law firm with a limited budget.
What tools are you using in your law firm to help with marketing consistency?